Building an employment brand: Responsibilities of a HR executive
A great work place is where each one of us wants to find ourselves in. But
which is the right place? Your prospective employee will also have this question
in his mind. If you want your company name to pop up in his mind, get ready, you
have a great deal of work to do - Build an employment brand for your company.
Employee brand is a relatively new coinage but definitely a critical factor
which will help you resolve most of your recruitment hardships. It is all about
being a company where people will want to work. And definitely stressing on
literally "being a company where people want to work", because unless you have a
great workplace you cannot create such an image.
How can a good employment brand help me as a HR?
You will surely love it if you do not have to struggle in convincing your
prospective employees about the positives of joining your company, right? Having
a brand image as a good employer will help you:
Keep ahead in the talent war
Attract and induce the right kind
of people you are looking for
Enhance your ability to get quality
resumes to choose from
Retain your existing employee pool
Subsequently see a dip in employee
How can I help in building the
Being in the HR space, you have the most potential to drive the company
towards building its brand. Perhaps you should be the spearhead of this project.
Before you start, remember that building a brand cannot happen overnight. It is
a long term strategy which needs a complete look at the way your organization
So, where do I start? Once you get your top management convinced about your
strategy, go ahead with setting your brand objective. Be clear as to what is the
employment brand image that you want to achieve. This is the first step and you
proceed with your internal strategies and slowly move into external promotional
Encourage your senior management to support best practices in HR
Value, vision and practice have to start with the key strategy players - the
top management. Get their support to implement best HR practices in your
organization and you are sure you can head start to create a great work place.
Build a great work place
If salary is not the only measure of good work place anymore, then what are
employees looking for?
Freedom of work
Good work culture
Recognition for good work
Learning and career growth
Flexibility of timings
Challenges and responsibilities
Job Security Good work life and
social life balance
In simple terms, be a good employer and give your employees the maximum
reasons to reject another job offer and stay on with you.
Most valuable! Make your employees speak good about you
Make them feel good and they'll speak good. There is nothing like a satisfied
employee who spreads the goodwill of the company by word of mouth. He is
speaking from his experience and he is the best brand ambassador you can find.
Help your company develop a space in the recruitment industry
While calling for resumes, word your advertisement in such a way that you
build your company brand on terms of credibility and employee welfare.
Create a public image through PR
Public relations can help you build a credible brand image through newspapers
reports and magazines. Getting listed in those ‘best employers' surveys will add
a lot of value.
Online strategies like press releases, newsletters, articles are also a
powerful media for spreading the word of your company. Have you considered
writing for blogs? You can yourself take up the PR job by blogging about your
company and its HR strategies. Also make the best out your corporate website.